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prestige label

Толкование Перевод

1 prestige label

Парфюмерия: престижная марка изделия

Универсальный англо-русский словарь > prestige label
2 prestige label

престижная марка изделия

English-Russian perfumery & beauty care dictionary > prestige label
3 label

1. n ярлык; этикетка; бирка; наклейка

back label — этикетка на задней стенке тары

hologram label — этикетка в виде голограммы

label height — размер этикетки по вертикали

label libel — навешивание ярлыка клеветника

label press — машина для печатания этикеток

2. n ярлык; клеймо; постоянный эпитет или прозвище

wagon label — вагонный ярлык

colored label — цветной ярлык

label paste — клей для этикеток

mailing label — почтовый ярлык

row label card — ярлык стеллажного ряда

3. n разг. фабричная марка

leading label — лидирующая марка изделия

prestige label — престижная марка изделия

prestigious label — престижная марка изделия

best-selling label — марка изделия с большим спросом

4. n помета

5. n архит. слезник

6. n геод. алидада-высотомер

7. n юр. уст. кодицил, дополнение к завещанию

8. n физ. меченый атом

9. v прикреплять ярлык, этикетку; наклеивать, приклеивать, навешивать бирку

all the boxes were properly labelled — на всех ящиках были этикетки

label box — магазин этикеток

label date — дата на этикетке

web label — ленточная этикетка

brand label — товарная этикетка

foil label — этикетка из фольги

10. v наклеивать ярлык; давать прозвище; клеймить

he was labelled a coward — ему приклеили ярлык труса

luggage label — багажный ярлык; наклейка на чемодан

label glimmer — машина для намазывания ярлыков клеем

label property — прикреплять ярлыки к отгруженному товару

gummed label — гуммированный ярлык; гуммированная этикетка

to attach a label to a parcel — прикрепить ярлык к пакету

11. v физ. метить

Синонимический ряд:

1. emblem (noun) emblem; insignia; seal; symbol

2. mark (noun) brand; mark; trade mark

3. tag (noun) classification; designation; hallmark; identification; marker; name; price tag; stamp; sticker; tag; ticket

4. call (verb) call; characterise; designate; style; term

5. identify (verb) brand; categorise; categorize; classify; identify; mark; name; specify; stamp; tag; ticket

English-Russian base dictionary > label
4 Prestige

Prestige [-'tiːʒə] n ( Prestiges; bpl) prestiż; in Zssgn oft ze względów prestiżowych

Deutsch-Polnisch Wörterbuch neuer > Prestige
5 product

сущ.

1)

а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукция

dairy products — молочная продукция

food products — продукты, продовольственные товары

skin-care products — средства для ухода за кожей

average quality product — товар среднего (уровня) качества

high-quality product — товар высокого качества, высококачественный [первоклассный\] товар

premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса

undiscounted products — товары, продаваемые без скидки

low-priced product — недорогой продукт

fairly-priced product — товар по приемлемой [справедливой\] цене

product market — товарный рынок

product analysis — товарный анализ

product assortment — товарный ассортимент

product technology — технология производства продукции

to develop a product — разрабатывать товар (создавать идею и образец нового товара)

See:

acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swap

б) эк. продукт, объем продукции ( количество произведенных товаров или услуг)

company's product — продукция компании, товары компании

See:

bakery products 2), final product 1) б), industry product, multiple-use product 1) б)

2) общ. результат, продукт (итог какой-л. деятельности)

products of one's labour — результаты труда

History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.

the product of this activity is radiation — в результате этой деятельности появляется радиация.

See:

end product 1), by-product 2), main product 1), waste products, work product

3) мат. произведение ( результат умножения двух чисел)

* * *
продукт, товар: что-либо производимое для продажи.
* * *

продукт

* * *

Продукт
. . Словарь экономических терминов .
* * *

Реклама

рекламируемый товар

Англо-русский экономический словарь > product
6 Mark

1. n Марк

vote mark — марка воа

Mark Twain — Марк Твен

mark number — номер марки

Mark Messier — Марк Мессье

base mark — базисная марка

2. n знак

punctuation marks — знаки препинания

interrogation mark, mark of interrogation — вопросительный знак

mark of accent — ударение, знак ударения

mark of cadency — знак принадлежности к младшей линии

trade mark — фабричная марка; фабричный знак; товарный знак

table of proof-reader's mark — таблица корректурных знаков

to alter a trade mark — внести изменение в товарный знак

question mark option — опция в виде вопросительного знака

textual mark — корректурный знак, проставляемый в тексте

3. n метка, пометка

there were no marks on his linen — на его белье не было меток

demerit mark — плохая отметка за успеваемость или поведение

containing mark — метка сосуда, калиброванного на наливание

tank "full" mark — отметка верхнего уровня топливного бака

optical mark recognition — оптическое считывание меток

destination warning mark — предупреждающая метка конца

4. n штамп, штемпель

die mark — маркировка на штампе

postage mark — почтовый штемпель

postage mark impression — почтовый штемпель

5. n клеймо, тавро; фабричная марка, фабричное клеймо; торговый знак

foot mark — знак фута

cent mark — знак цента

inch mark — знак дюйма

plus mark — знак плюса

cent mark — знак цента

6. n штемпель

7. n ярлык; ценник

8. n ориентир; метка; зарубка; веха

the tower was a mark for fliers — башня служила ориентиром для лётчиков

gauge mark — метка

scribe mark — метка

sea mark — ориентир

guide mark — отметка

place mark — ориентир

9. n отметка, черта

check mark — контрольная метка

penalty face-off mark — отметка места штрафных ударов

centre focusing mark — центральная фокусирующая метка

bolt hardness mark — метка твердости на головке болта

side face-off mark — отметка места вбрасывания шайбы

cylinder guide mark — приводочная метка на цилиндре

10. n спорт. линия старта, старт

to get off the mark — стартовать, взять старт

weld mark — линия стыка

score mark — линия сгиба

wire mark — водяная линия

11. n спорт. линия финиша

12. n шрам, рубец; порез; царапина

there were marks of smallpox on his face — его лицо было изрыто оспой

arrow mark — веерообразная царапина; «комета»

scratch mark — царапина; риска

13. n след, отпечаток

marks of illness — следы болезни

your association with him has left its mark on you — твоё общение с ним наложило на тебя отпечаток

wear mark — след износа

collar mark — след бурта

impact mark — след удара

heat mark — след пережога

brush mark — след от кисти

14. n пятно, родинка

they identified her by the mark on her arm — они опознали её по родимому пятну на руке

beauty mark — родинка

finger mark — пятно от пальца

corrosion mark — пятно ржавчины

strawberry mark — красноватое родимое пятно

15. n норма; стандарт; уровень

above the mark — выше принятой нормы

to be near the mark — приближаться к принятой норме, приближаться к принятому стандарту

datum mark — базис, репер, отметка уровня

flood mark — отметка уровня полной воды

high-water mark — уровень полной воды

16. n отметка, балл, оценка

this is a black mark against him — это ему припомнят

good mark in English — хорошая отметка по английскому языку

the highest mark — высший балл, высшая оценка

to get a good mark at an examination — получить хорошую отметку на экзамене

she got top marks in the exam — она сдала экзамен на «отлично»

top mark — высший балл

block mark — метка блока

load mark — метка начала

group mark — метка группы

color mark — цветная метка

17. n цель; мишень

to overshoot the mark — стрелять с перелётом, давать перелёт

you have overshot the mark — ты зашёл слишком далеко, это ты хватил

an answer off the mark — ответ невпопад

your guess is beside the mark — вы не угадали

your calculation is beside the mark — вы неправильно рассчитали

off the mark — неточно; ошибочно, неправильно, неверно

you are right off the mark — ты ошибаешься; ты попал пальцем в небо

he was afraid to become a mark for talkers — он опасался стать мишенью для признак, показатель

a mark of intelligence — признак ума

to wing an arrow at the mark — пустить стрелу в цель

his blow missed the mark — его удар не попал в цель

the bullet found its mark — пуля попала в цель

to pop at a mark — палить в мишень

hitting the mark — поражение цели

18. n известность; значительность

a man of mark — известный человек; значительный человек; человек, достойный внимания

of great mark — очень известный, заслуживающий внимания

a man of great mark — выдающийся человек

of little mark — малоизвестный, не стоящий внимания

19. n ист. рубеж, граница; марка

Finnish mark — финская марка

german mark — немецкая марка

west german mark — марка ФРГ

draft mark — марка углубления

wander mark — подвижная марка

20. n ист. марка, крестьянская община в средневековой Германии

focussing mark — установочная марка

displacement mark — марка углубления

illuminating mark — светящаяся марка

manufacturers mark — фабричная марка

stray mark — нулевая марка на лаглине

21. n ист. спорт. жарг. подложечная ямка

22. n ист. груб. то, что по вкусу

side mark — боковой упор

field mark — метка поля; маркер поля

who will mark up the score? — кто будет записывать счёт?

23. n ист. лингв. помета, знак; признак

minus mark — знак минуса

minute mark — знак минуты

space mark — знак пробела

accent mark — знак акцента

degree mark — знак градуса

24. n ист. стирание зубов у лошади, по которому можно определить её возраст

to toe the mark — подчиняться требованиям, строго придерживаться правил; выполнять свой долг;

fang mark — след ядовитых зубов змеи

to mark an epoch — открыть новую эру

25. v ставить знак, метку

to mark the accent — ставить ударение

to mark books — шифровать книги

to mark the linen — метить бельё

adjustment mark — установочная метка

collimating mark — кооринатная метка

diacritic mark — диакритический знак

dot mark — точка; метка в виде точки

end mark — метка конца; маркер конца

26. v штамповать, штемпелевать

27. v клеймить, таврить

28. v маркировать; ставить фабричную марку, фабричное клеймо или торговый знак

all furs are plainly marked as to the country of origin — на всех шкурках стоит клеймо страны-экспортёра

grade mark — знак качества

long mark — знак долготы,

night mark — светящий знак

second mark — знак секунды

thread mark — водяной знак

29. v ставить расценку

the prices of these goods are all clearly marked on them — цены этих товаров чётко указаны на них

30. v отмечать, обозначать; размечать; расставлять указательные знаки

he marked the passage I was to read — он отметил отрывок, который мне следовало прочесть

mark in — размечать

mark file — размечать файл

weight mark — весовой знак

core mark — стержневой знак

equal mark — знак равенства

31. v наносить

to mark a place on the map — отметить место на карте

32. v отмечать; указывать

the thermometer marked 40° in the shade — термометр показывал 40 градусов в тени

33. v оставлять след, пятно

the wet cups have marked the table badly — стол испортили, потому что ставили на него мокрые чашки

chatter mark — след вибраций

rolling mark — след прокатки

mark of erasure — след подтирки

ragging mark — след насечки валка

dog mark — след клещей стрипперного крана

34. v оставаться

35. v оставлять шрам, рубец

his face was marked with smallpox — его лицо было обезображено оспой

36. v оставлять след, отпечаток

her face was marked with suffering — по её лицу было видно, что она много страдала в жизни

the mark of a foot was printed on the sand — на песке остался след ноги

37. v иметь родимые пятна или естественные метины

wings marked with white lines — крылья с белыми полосами

hole registration mark — световое пятно, используемое для приводки

38. v выставлять отметку, балл

to mark an exercise — проверять письменные упражнения

movable-range mark — подвижная отметка дальности

teatester's mark — титестерский оценочный балл

to get the top mark — получить высший балл

penalty mark — отметка для штрафных ударов

calibration mark — калибровочная отметка

39. v выставлять балл

the judges marked his performance very high — судьи высоко оценили его выступление

40. v вести счёт, записывать очки

41. v отмечать, характеризовать; отличать, выделять

such qualities usually mark a great scientist — подобные качества обычно свойственны большим учёным

this novel marks him as a great author — этот роман ставит его в ряд великих писателей

great scientific discoveries marked the 19th century — девятнадцатый век был отмечен великими научными открытиями

qualities which mark him off from his colleagues — качества, которые отличают его от его коллег

42. v отмечать, ознаменовывать

to mark the occasion — отметить событие

he called for champaign to mark the event — он велел подать шампанского, чтобы отпраздновать это событие

43. v выражать, проявлять

they marked their approval by clapping — они выразили своё одобрение аплодисментами

44. v замечать, запоминать

mark him well — запомни его хорошенько

45. v поэт. замечать, наблюдать

he was marked by everyone — его все заметили

46. v книжн. назначать, предназначать; предопределять

his abilities marked him for success — его способности сулили ему успех

he was marked for greatness by his extraordinary talents — при таких необыкновенных способностях его, несомненно, ждало большое будущее

47. v опекать, прикрывать

Синонимический ряд:

1. blemish (noun) blemish; dent; scar; scratch; stain

2. effect (noun) consequence; effect; impact; influence; manifestation; repercussion; result

3. fool (noun) butt; chump; dupe; easy mark; fall guy; fish; fool; gudgeon; gull; monkey; patsy; pigeon; sap; saphead; simple; sitting duck; sucker; target; tool; victim

4. imprint (noun) blaze; impression; imprint; underlining

5. indication (noun) evidence; index; indication; indicator; indicia; sign; significant; signification; stamp; symbol; symptom; token; witness

6. logo (noun) badge; brand; emblem; label; logo; logotype; representation; trade mark; trademark

7. note (noun) distinction; eminence; glory; illustriousness; lustre; notability; note; pre-eminence; prestige; prominence; renown

8. notice (noun) attention; cognisance; cognizance; ear; heed; notice; observance; observation; regard; remark

9. quality (noun) affection; attribute; character; characteristic; difference; feature; idiosyncrasy; peculiarity; property; quality; savor; savour; trait; virtue

10. test (noun) benchmark; criterion; gauge; measure; standard; test; touchstone; yardstick

11. use (noun) aim; ambition; bull's-eye; duty; function; goal; object; objective; purpose; quaesitum; use

12. aim for (verb) aim for; target

13. argue (verb) argue; attest; bespeak; betoken; point to; testify; witness

14. beat (verb) beat; count

15. brand (verb) brand; earmark; impress

16. characterize (verb) characterise; characterize; individualize; individuate; qualify; signalize; singularize

17. choose (verb) choose; cull; elect; opt for; optate; pick; pick out; prefer; select; single out; take

18. deface (verb) deface; disfigure; grade; score

19. denote (verb) denote; designate; indicate

20. dirty (verb) dirty; soil; stain

21. distinguish (verb) differentiate; discriminate; distinguish; individualise; set apart; signalise

22. imprint (verb) blaze; identify; imprint; inscribe; label; print; sign; tag

23. see (verb) behold; descry; discern; espy; mind; note; notice; observe; perceive; remark; see; twig; view

24. show (verb) chronicle; demonstrate; evidence; evince; exhibit; illustrate; list; manifest; ostend; proclaim; read; record; register; say; show

Антонимический ряд:

clean; conceal; ignore; obliteration; omit; overlook; plainness

English-Russian base dictionary > Mark
7 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
8 mark's

марка

Синонимический ряд:

1. brand's (noun) brand's; label's; trade mark

2. fool's (noun) butt's; dupe's; fool's; gull's; target's; tool's; victim's

3. note's (noun) distinction's; eminence's; glory's; illustriousness; lustre's; notability's; note's; pre-eminence's; prestige's; prominence's; renown's

4. notice's (noun) attention's; cognisance's; heed's; notice's; observance's; observation's; regard's; remark's

5. object's (noun) aim's; ambition's; goal's; objective's; object's

6. quality's (noun) affection's; attribute's; characteristic's; character's; feature's; peculiarity's; property's; quality's; savour's; trait's

7. sign's (noun) evidence's; index's; indication's; indicator's; signification's; sign's; stamp's; symptom's; token's; witness's

8. test's (noun) benchmark's; criterion's; gauge's; measure's; standard's; test's; touchstone's; yardstick's

English-Russian base dictionary > mark's

См. также в других словарях:

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